Last updated: 20 February 2026
Who we are
Our website address is: https://baseaquatic.com.
Data Controller: Base Aquatic
Contact: hello@baseaquatic.com
What personal data we collect and why we collect it
Contact forms / inquiries
When you contact us via our website forms or by email, we may collect the following information: name, email address, phone number, and company name, plus the content of your message (and any attachments you choose to provide).
Purpose: To respond to your inquiry, provide requested information and quotations, and maintain business communication.
Legal basis (where applicable): Legitimate interests and/or taking steps prior to entering a contract.
Analytics
Google Analytics 4 (GA4)
We use Google Analytics 4 (GA4) to understand how visitors interact with our website (e.g., pages viewed, time on site, approximate location, device/browser, referral source). This information is used in aggregate to improve site performance and user experience.
Purpose: Website analytics and improvement. Note: Google may process this data in accordance with its own policies.
Session replay & heatmaps (Microsoft Clarity)
We use Microsoft Clarity to understand how visitors interact with our website through session recordings and heatmaps. Clarity helps us improve usability and website performance by analyzing interactions such as clicks, scrolling, and navigation patterns.
Clarity may use cookies or similar technologies to associate interaction data across pages and sessions. For more details, please review:
– Microsoft Clarity: https://clarity.microsoft.com/privacy
– Microsoft Privacy Statement: https://www.microsoft.com/privacy/privacystatement
– Google Analytics privacy & safeguards: https://support.google.com/analytics/answer/6004245
Server logs & security
Our hosting and security systems may automatically collect technical data such as IP address, browser type, device information, and timestamps.
Purpose: Security monitoring, troubleshooting, fraud/spam prevention, and maintaining the reliability of the website.
Cookies
Cookies are small text files stored on your device. We may use cookies for essential website functionality, security, and analytics.
*If you visit our login page (administration), a temporary cookie may be used to check whether your browser accepts cookies.
*When administrators log in, cookies are used to maintain the login session and screen preferences.
Analytics cookies: GA4 may set cookies or use similar technologies depending on your configuration and region.
Microsoft Clarity cookies: Clarity sets non-essential cookies that store a pseudonymous identifier used to associate interaction data and generate analytics (e.g., connecting page views into a session). If cookies are disabled in the browser, Clarity may not set these cookies.
Managing cookies: You can control cookies through your browser settings. Disabling cookies may impact some site functionality.
Embedded content from other websites
Pages on this site may include embedded content (e.g., videos, images, maps). Embedded content from other websites behaves in the exact same way as if you visited that other website directly.
These websites may collect data about you, use cookies, embed third-party tracking, and monitor your interaction with embedded content.
Who we share your data with
We do not sell your personal data. We may share data with service providers that help us operate the website and communicate with you, such as:
Hosting provider (website hosting and infrastructure)
Security / performance services (e.g., firewall, DDoS protection, caching)
Google (GA4) for analytics processing
Email service providers to receive and reply to messages
Microsoft Clarity (Microsoft) – session recordings / heatmaps and behavior analytics
How long we retain your data
Contact form messages: retained as long as needed to respond and for business record-keeping, then deleted or anonymized where feasible.
Analytics data: retained according to our GA4 settings and Google’s processing policies.
Server logs: retained for a limited period for security and operational purposes.
What rights you have over your data
Depending on your location and applicable laws, you may have rights to request access to, correction of, or deletion of your personal data, and to object to or restrict certain processing.
To make a request, contact us at hello@baseaquatic.com. We may need to verify your identity before processing requests.
Where your data is sent
Visitor information may be processed by our hosting and service providers in countries where they operate. We take reasonable steps to protect your data when transfers occur.